Gravity Forms Data Layer Events

Gravity Forms Data Layer Events for WordPress A very simple WordPress Plugin to Fire off data layer events for Gravity Forms. Features Fires off a Google Tag Manager data layer event gfformsubmission and includes parameters: gfformid : Form ID in Gravity Forms gfformname : form name as it exists in Gravity Forms emailX : plain text email. If there are multiple email fields on the form it will increment X and add a new key/value for each emailXhashed : SHA-256 hashed version of the email gftotal : Form total if form collects $ / is selling a product Customizable Redirect delay When using a redirect confirmation, there is a 1 second delay to give time for tags to fire in GTM. if you'd like to delay the submission longer you can add this filter to your theme: Example dataLayer push Email Normalization In addition email addresses are normalized before hashing to ensure accurate matching: Converts to lowercase Plus addressing removed (myemail+something@domain.com becomes myemail@domain.com) Gmail addresses also have dots remove from local part (my.email@gmail.com becomes myemail@gmail.com Compatibility WordPress 5.0+ Gravity Forms 2.4+ Gravity Forms Stripe Ad