Site Kit GTag Script Deprioritization

Description

This plugin deprioritizes the loading of the GTag script in the Site Kit by Google plugin to attempt to reduce network contention with loading resources in the critical rendering path (e.g. the LCP element image). It deprioritizes the GTag script by:

1. Adding fetchpriority="low" to the script tag.
2. Moving the script tag from the head to the footer (but keeping the dataLayer and gtag() inline script in the head).
3. Removing the dns-prefetch for www.googletagmanager.com.

This does not primarily benefit Chrome since that browser already gives async scripts a priority of low. It does benefit Safari and Firefox, however, since they have a default medium/normal priority.

Here is the performance impact in Firefox using a patched version of benchmark-web-vitals with Firefox support:

npm run research -- benchmark-web-vitals -n 250 -o md --diff -b firefox \
  --url "http://localhost:10023/bison/?disable_site_kit_gtag_script_deprioritization=1" \
  --url "http://localhost:10023/bison/" 

Note that I wasn't able to emulate a slower network connection since this isn't supported.

In Chrome, the performance gain on a broadband connection is marginal, as tested with:

npm run research -- benchmark-web-vitals -n 1000 -c "broadband" -o md --diff \
  --url "http://localhost:10023/bison/?disable_site_kit_gtag_script_deprioritization=1" \
  --url "http://localhost:10023/bison/"

And on a Fast 4G connection, the improvement in Chrome is even less remarkable:

npm run research -- benchmark-web-vitals -n 250 -c "Fast 4G" -o md --diff \
  --url "http://localhost:10023/bison/?disable_site_kit_gtag_script_deprioritization=1" \
  --url "http://localhost:10023/bison/"

To see the real benchmark improvements I would use Firefox. I did try briefly to add Firefox to benchmark-web-vitals, but some of the Puppeteer APIs being used aren't supported yet.

Here is a diff of the change this applies:

--- before.html
+++ after.html
@@ -10,7 +10,6 @@
       }
     </style>
     <title>Bison &#8211; gtag-load-test</title>
-    <link rel="dns-prefetch" href="//www.googletagmanager.com" />
     <link
       rel="alternate"
       type="application/rss+xml"
@@ -1986,18 +1985,12 @@
       href="http://localhost:10023/wp-content/themes/twentytwentyfive/style.css?ver=1.2"
       media="all"
     />
-    <script id="google_gtagjs-js-before">
+    <script id="google_site_kit_gtag_deprioritization_data_layer-js-after">
       window.dataLayer = window.dataLayer || [];
       function gtag() {
         dataLayer.push(arguments);
       }
     </script>
-    <script
-      src="https://www.googletagmanager.com/gtag/js?id=abc123"
-      id="google_gtagjs-js"
-      async
-      data-wp-strategy="async"
-    ></script>
     <link rel="https://api.w.org/" href="http://localhost:10023/wp-json/" />
     <link
       rel="alternate"
@@ -2656,5 +2649,12 @@
         sibling.parentElement.insertBefore(skipLink, sibling);
       })();
     </script>
+    <script
+      src="https://www.googletagmanager.com/gtag/js?id=abc123"
+      id="google_gtagjs-js"
+      async
+      data-wp-strategy="async"
+      fetchpriority="low"
+    ></script>
   </body>
 </html>

I've proposed these changes for inclusion in Site Kit.

Installation

1. Download the plugin ZIP from GitHub or if you have a local clone of the repo run npm run plugin-zip.
2. Visit Plugins > Add New Plugin in the WordPress Admin.
3. Click Upload Plugin.
4. Select the google-site-kit-gtag-script-deprioritization.zip file on your system from step 1 and click Install Now.
5. Click the Activate Plugin button.

You may also install and update via Git Updater.

Changelog

0.1.0

• Initial release.