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Connect WordPress to Analyse: privacy-friendly analytics, blog post sync, and auto-publishing of Analyse posts to your site.

Description

The official Analyse plugin connects your WordPress site to Analyse:

• Analytics tracking — adds the lightweight Analyse snippet to your site. Pageviews, sessions and conversions show up in your Analyse dashboard. Options to skip logged-in users and respect Do Not Track / Global Privacy Control.
• Sync posts to Analyse — published WordPress posts are sent to Analyse so your content analytics and AI assistant know about everything you publish, not just posts written in Analyse.
• Publish from Analyse — posts written or generated in Analyse are created on your WordPress site automatically, including categories and featured image. Deliveries are verified with an HMAC signature.

Setup

1. Install and activate the plugin.
2. Go to Settings → Analyse.
3. Paste your site public key (from Analyse → Site settings → Tracking).
4. In Analyse, open Integrations → WordPress, generate a signing secret, and paste it into the plugin settings.
5. Copy the webhook URL shown by the plugin into the Analyse WordPress integration.

The tracking script

The analytics script is the open-source Analyse SDK, bundled with this plugin and served from your own site — no third-party CDN is loaded. Developers can override the script source with the analyse_snippet_src filter.

External Services

This plugin connects your site to the Analyse platform. It communicates with the following external services, only in the situations described:

Analyse analytics ingest (pulse.analyse.net)

When analytics tracking is enabled and a public key is configured, the bundled script sends visitor analytics events from your site's front-end to https://pulse.analyse.net (or the host you configure). This includes the page URL and referrer, anonymous visitor and session identifiers, browser, operating system, device type, screen size, and UTM parameters. The tracking is cookieless and no personal data is collected unless you explicitly identify users via the SDK. The "Send test event" button in the plugin settings sends one test event to the same service. Requests stop as soon as tracking is disabled or the public key is removed.

Analyse content sync (analyse.net)

Only when you enable the optional "Sync posts to Analyse" setting, publishing, updating, trashing, or deleting a post sends that post's public content — title, rendered HTML, excerpt, categories, tags, author display name, permalink, and publish dates — to https://analyse.net so it appears in your Analyse content analytics. Drafts, revisions, and private content are never sent. This feature is disabled by default.

Publishing from Analyse (inbound)

When "Accept publishes" is enabled, the Analyse platform can create posts on your site via this plugin's REST endpoint. These requests are verified with an HMAC signature using your signing secret; featured images are downloaded from Analyse's storage URLs.

These services are operated by Analyse. See the Terms of Service and Privacy Policy for details on data handling.

Frequently Asked Questions

Does tracking collect personal data?

The Analyse SDK is cookieless by default and does not collect personal data unless you explicitly identify users. The plugin can additionally honor DNT/GPC headers.

Will posts published from Analyse be synced back to Analyse?

No. Posts created by Analyse are tagged and excluded from sync, so nothing loops.

Changelog

1.0.0

• Bundled Analyse SDK 1.0.0 with first/last-touch UTM campaign attribution.
• Stable 1.0 release.

0.1.0

• Initial release: analytics snippet, post sync to Analyse, publish receiver.