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AI Lead Qualifier

AI-powered lead scoring for WordPress contact forms — scores Hot/Warm/Cold, suggests replies

by Sharanvijay · github.com/sharanvijaydev/wp-ai-lead-qualifier · website

★ 2stars
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Install

No release zip yet. The repository archive installs, but the folder name will carry the branch suffix and updates will not flow:

wp plugin install https://github.com/sharanvijaydev/wp-ai-lead-qualifier/archive/refs/heads/main.zip
Readme github.com/sharanvijaydev/wp-ai-lead-qualifier ↗

AI-powered lead scoring and qualification for WordPress contact forms. Auto-scores leads as Hot/Warm/Cold, detects urgency & budget, generates smart reply suggestions. Works with Contact Form 7, WPForms, Gravity Forms, Fluent Forms & Formidable.

❌ The Problem

  • Small business owners receive contact form submissions but can't tell which leads are worth pursuing
  • Hot leads get the same response time as spam — losing potential clients
  • No way to see submission patterns, urgency, or budget signals at a glance
  • Writing personalized replies to every inquiry is time-consuming

✅ The Solution

This plugin automatically intercepts contact form submissions, sends them to AI for scoring, and presents a clean Lead Intelligence dashboard with prioritized leads, reply suggestions, and instant email notifications for hot leads.

✨ Features

  • 🔥 AI Lead Scoring — Scores each lead 0-100 as Hot / Warm / Cold
  • 📊 Lead Intelligence Dashboard — All leads in one place with filters & sorting
  • 🏷️ Auto-Categorization — Pricing inquiry, project, support, partnership, spam
  • ⚡ Urgency Detection — Detects deadline mentions, ASAP language
  • 💰 Budget Detection — Extracts budget indicators from messages
  • ✉️ AI Reply Suggestions — Personalized reply drafts you can copy or email
  • 📧 Instant Notifications — Email alerts for hot leads
  • 📱 Single Lead View — Detailed analysis with signals, summary & reply
  • 📈 Dashboard Widget — Quick stats on your WordPress dashboard
  • 🔌 5 Form Plugins — CF7, WPForms, Gravity Forms, Fluent Forms, Formidable
  • 🔌 5 AI Providers — OpenAI, Gemini, Claude, OpenRouter, Ollama
  • 🆓 Free Options — Gemini free tier, OpenRouter free models, Ollama

🔌 Supported Form Plugins

Form Plugin Auto-Detected Configuration Needed
Contact Form 7 ✅ None
WPForms ✅ None
Gravity Forms ✅ None
Fluent Forms ✅ None
Formidable Forms ✅ None
Any form (via wp_mail) ✅ None (basic)

Zero configuration — the plugin auto-detects active form plugins and hooks in.

🔌 Supported AI Providers

Provider Free Tier Models Get Key
Google Gemini ✅ Yes Gemini 2.0 Flash, 2.5 Pro aistudio.google.com
OpenRouter ✅ Free Llama 3.3 70B, Qwen 2.5 72B openrouter.ai
Ollama ✅ Free llama3.3, mistral ollama.com
OpenAI ❌ Paid GPT-4o Mini, GPT-4o, o3-mini platform.openai.com
Claude ❌ Paid Claude 3.5 Haiku, 3.7 Sonnet console.anthropic.com

🚀 Installation

cd /path/to/wordpress/wp-content/plugins/
git clone https://github.com/sharanvijaydev/wp-ai-lead-qualifier.git
  1. Activate in WordPress → Plugins
  2. Go to AI Leads → Settings
  3. Add your business description (helps AI score accurately)
  4. Choose AI provider and add API key
  5. Configure notification email
  6. Save settings — done!

Form submissions will now be automatically captured and scored.

📖 Usage

Automatic Flow

Visitor submits form → Plugin intercepts → AI scores lead → 
Dashboard shows result → Hot lead? → Email notification sent

Lead Dashboard

  1. Go to AI Leads → All Leads
  2. Filter by: 🔥 Hot / 🟡 Warm / 🔵 Cold / Category
  3. Sort by: Newest / Score / Oldest
  4. Search by name, email, or message content
  5. Click View → for detailed analysis

Single Lead View

  • See AI score, category, urgency, budget detection
  • Read key signals that influenced the score
  • Copy AI-suggested reply or open in email client
  • Mark as replied for tracking
  • Regenerate reply if needed

Dashboard Widget

  • Quick overview: Hot / Warm / Cold counts
  • Average lead score
  • Today's and this week's leads
  • Unreplied count (urgency indicator)

🧠 How AI Scoring Works

SCORE 90-100: Ready to buy
├── Mentions specific budget
├── Has a deadline or timeline
├── Describes clear requirements

SCORE 70-89: Strong interest
├── Asks about pricing or availability
├── Mentions specific service/product

SCORE 50-69: Genuine but vague
├── General interest
├── Needs more information

SCORE 30-49: Casual inquiry
├── Comparing options
├── No urgency signals

SCORE 0-29: Low priority
├── Very vague or generic
├── Informational only
├── Possible spam

📋 Changelog

1.0.0

  • Initial release
  • AI lead scoring (0-100, Hot/Warm/Cold)
  • Auto-categorization (8 categories)
  • Urgency & budget detection
  • AI reply suggestions with regeneration
  • Lead Intelligence dashboard with filters
  • Single lead detail view
  • Dashboard widget
  • Email notifications for hot leads
  • 5 form plugin integrations (CF7, WPForms, Gravity, Fluent, Formidable)
  • wp_mail fallback for other forms
  • Multi-provider AI support (5 providers)
  • Duplicate submission prevention

🗺️ Roadmap

  • [ ] Lead export (CSV/PDF)
  • [ ] Weekly digest email report
  • [ ] Lead assignment (multi-user)
  • [ ] CRM integration (HubSpot, Zoho)
  • [ ] Conversion tracking
  • [ ] Auto-responder mode
  • [ ] Lead scoring history/timeline

📄 License

GPL v2 or later

👨‍💻 Author

Sharanvijay

⭐ Support

If this plugin helps your business, give it a ⭐ on GitHub!