Selda for WordPress

Others give you a list. Selda gets you the conversation, and this plugin is the door from your site into it: every enquiry, quote request and guide download lands in Selda, where the follow-up is drafted from what the person actually asked.

Nothing is ever sent to anyone automatically. Drafts wait for a human to press send in the Selda app.

Why this exists

Most website enquiries arrive as email, and email is the weakest link in the chain:

• Many hosts disable PHP's mail() or block outbound SMTP, so the message never leaves the server. The form looks like it worked.
• A message that does arrive lands in an inbox with no history, no owner and no reminder.
• When nothing comes in, you cannot tell whether the market went quiet or the form broke.

This plugin talks to Selda over ordinary HTTPS, which is open on every host. The lead lands in a CRM with a timeline, and the delivery log tells you it arrived.

Install

1. Download the latest release and upload it under Plugins → Add New → Upload Plugin, or clone this repository into wp-content/plugins/.
2. Activate Selda.
3. Open Selda in the admin menu.

Connect

1. In Selda, go to Settings → Connections → MCP server and create an API key.
2. Paste it into the plugin and press Connect.
3. Pick the project. If your key can see only one, it is chosen for you.
4. Press Send test lead and watch it arrive.

API and MCP access is on every Selda plan, the free one included, so there is no tier to reach before you can create a key. A workspace in test mode issues an sk_test_ key, and everything this plugin does works on it, free. On a live workspace, taking enquiries in is the Inbound intake add-on: without it a live key answers addon_required and the delivery log says so rather than failing quietly.

The key is stored in the WordPress options table and is never written into a page, a form or the front end.

Capture forms you already have

If Contact Form 7, WPForms, Gravity Forms or Elementor Pro is installed, submissions are captured automatically. Your forms keep working exactly as before: the plugin reads submissions as they happen and never blocks or alters them.

Field names differ from site to site, so the email, phone, name and company are recognised from the label and the value. Everything submitted is stored on the lead regardless, so nothing is lost even when a field is not recognised.

Build a form

[selda_form]

A lead magnet that feeds one campaign and reveals the download:

[selda_form
  fields="email"
  button="Get the guide"
  campaign="<campaign id>"
  type="guide_downloaded"
  thanks="Here it is."]

Why campaigns matter: a guide download and a quote request are different conversations. Someone downloading a checklist may be months from booking, someone asking for a price is ready now. Pointing them at different campaigns gives each the right tone and follow-up rhythm.

Styling

The form inherits your theme. Only layout and focus states are set, and the button is outlined so it stays legible on any background. Restyle .selda-form, .selda-field and .selda-submit freely.

The form submits in the background so the page does not reload. Without JavaScript it falls back to a normal POST, because a form that only works with JavaScript is a form that sometimes does not work.

Hooks

// Change what is sent, or stop it.
add_filter( 'selda_lead_args', function ( $args, $context ) {
    $args['tags'][] = 'from-' . $context;
    return $args;
}, 10, 2 );

Privacy

The plugin sends the form fields, the page address and the site domain to Selda. Nothing else. It sets no cookies and does not track visitors.

If you collect contact details, say so in your privacy policy and name Selda as a processor. Storing enquiries in a CRM is ordinary business use, but people are entitled to know where their details go.

Requirements

WordPress 5.8, PHP 7.4, outbound HTTPS. No other plugin required.

Support

Issues and pull requests are welcome. For questions about Selda itself:

• Documentation
• Connect your app — the same API this plugin uses, if you want to call it from your own code
• How Selda contacts people
• Support

Licence

GPL-2.0-or-later.