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WP Content Repurposer

WordPress plugin: repurpose any post into LinkedIn, Twitter/X thread, and email newsletter using Claude AI

by Bilal Mahmood · github.com/sahibbilal/wp-content-repurposer · website

★ 0stars

Install

Download source zip No release zip yet

This is the repository archive. It installs, but the folder name will carry the branch suffix and updates will not flow.

Install straight from GitHub with WP-CLI:

wp plugin install https://github.com/sahibbilal/wp-content-repurposer/archive/refs/heads/main.zip
No built-in updater. New versions won't appear under Dashboard → Updates. Install new releases yourself, or let Git Updater track the repository.
Readme github.com/sahibbilal/wp-content-repurposer ↗

One click. Three formats. Powered by Claude AI.

Turn any WordPress post into a LinkedIn post, Twitter/X thread, and email newsletter intro — directly from the post editor.

What It Does

You write a blog post once. You click ✨ Repurpose This Post. Claude AI reads your content and generates:

Format Output
LinkedIn 150–250 words · hook · key insights · hashtags
Twitter/X Thread 6–8 tweets · each ≤280 chars · numbered · CTA
Email Newsletter 120–180 words · subject line · teaser · [READ MORE →]

Everything appears in a tabbed panel inside the WordPress editor — no context-switching, no copy-pasting between tabs.

Architecture

Post Editor
    │
    ▼ (click "Repurpose")
AJAX → wcr_repurpose handler
    │
    ▼
WCR_Repurposer::repurpose()
    │  - Strips HTML tags from content
    │  - Truncates to ~600 words (token budget)
    │  - Builds structured prompt with ---SECTION--- markers
    │
    ▼
Claude API (claude-haiku-4-5)
    │  POST https://api.anthropic.com/v1/messages
    │  model: claude-haiku-4-5, max_tokens: 1500
    │
    ▼
parse_response()
    │  Splits on ---LINKEDIN--- / ---TWITTER--- / ---EMAIL---
    │
    ▼
Meta Box (JS)
    - LinkedIn tab: textarea + char count
    - Twitter tab: rendered tweet cards + raw textarea
    - Email tab: textarea with subject line
    - Copy to clipboard buttons on all tabs

File Structure

wp-content-repurposer/
├── wp-content-repurposer.php    # Bootstrap: defines constants, loads classes
├── includes/
│   ├── class-settings.php       # Settings page (API key, tone, post types)
│   ├── class-repurposer.php     # Claude API integration + prompt builder
│   └── class-meta-box.php       # Meta box render + AJAX handler
├── assets/
│   ├── repurposer.css           # Tab UI, tweet cards, textarea styles
│   └── repurposer.js            # Tab switching, AJAX, renderThread(), clipboard
└── readme.txt                   # WordPress plugin repo readme

Installation

Option A — Manual upload

  1. Download or clone this repo
  2. Upload the wp-content-repurposer folder to /wp-content/plugins/
  3. Activate in Plugins → Installed Plugins

Option B — Clone directly

cd /path/to/wp-content/plugins/
git clone https://github.com/sahibbilal/wp-content-repurposer.git

Configuration

  1. Go to Settings → Content Repurposer
  2. Enter your Claude API key from console.anthropic.com
  3. Choose a default tone (Professional / Casual / Educational)
  4. Select which post types show the repurposer panel
  5. Save

Usage

  1. Open any post (or create a new one)
  2. Write your content — at least a few paragraphs
  3. Save as Draft first (so the post ID exists)
  4. Scroll down to the ✍️ Repurpose Content panel
  5. Choose a tone and click ✨ Repurpose This Post
  6. Switch between the LinkedIn / Twitter / Email tabs
  7. Edit if needed, then click 📋 Copy to copy to clipboard

API & Cost

  • Model: claude-haiku-4-5 — Anthropic's fastest model
  • Tokens per call: ~800 input + ~600 output = ~1400 tokens
  • Approximate cost: $0.006 per repurpose (at $4.00 / 1M input tokens)
  • Your key, your billing — this plugin never proxies through any server

Tone Options

Tone Style
Professional Confident, business-focused, authoritative
Casual Friendly, approachable, like talking to a colleague
Educational Teach the reader, use examples, insightful

Security

  • API key stored in WordPress options table (not hardcoded, not exposed to frontend)
  • AJAX calls protected by WordPress nonces
  • current_user_can('edit_posts') checked before processing
  • Content sanitized with wp_strip_all_tags() before sending to API

Requirements

Part of the 30-Day WordPress AI Plugin Series

This is Day 2 of an open-source series where I build one WordPress + AI plugin every day.

  • Day 1: WP RAG FAQ — Upload docs, visitors ask questions, GPT answers from your content only
  • Day 2: WP Content Repurposer ← you are here
  • More coming daily…

Follow along: bilalmahmood.dev · LinkedIn

License

GPLv2 or later — see LICENSE