WP Content Repurposer

One click. Three formats. Powered by Claude AI.

Turn any WordPress post into a LinkedIn post, Twitter/X thread, and email newsletter intro — directly from the post editor.

What It Does

You write a blog post once. You click ✨ Repurpose This Post. Claude AI reads your content and generates:

Everything appears in a tabbed panel inside the WordPress editor — no context-switching, no copy-pasting between tabs.

Architecture

Post Editor
    │
    ▼ (click "Repurpose")
AJAX → wcr_repurpose handler
    │
    ▼
WCR_Repurposer::repurpose()
    │  - Strips HTML tags from content
    │  - Truncates to ~600 words (token budget)
    │  - Builds structured prompt with ---SECTION--- markers
    │
    ▼
Claude API (claude-haiku-4-5)
    │  POST https://api.anthropic.com/v1/messages
    │  model: claude-haiku-4-5, max_tokens: 1500
    │
    ▼
parse_response()
    │  Splits on ---LINKEDIN--- / ---TWITTER--- / ---EMAIL---
    │
    ▼
Meta Box (JS)
    - LinkedIn tab: textarea + char count
    - Twitter tab: rendered tweet cards + raw textarea
    - Email tab: textarea with subject line
    - Copy to clipboard buttons on all tabs

File Structure

wp-content-repurposer/
├── wp-content-repurposer.php    # Bootstrap: defines constants, loads classes
├── includes/
│   ├── class-settings.php       # Settings page (API key, tone, post types)
│   ├── class-repurposer.php     # Claude API integration + prompt builder
│   └── class-meta-box.php       # Meta box render + AJAX handler
├── assets/
│   ├── repurposer.css           # Tab UI, tweet cards, textarea styles
│   └── repurposer.js            # Tab switching, AJAX, renderThread(), clipboard
└── readme.txt                   # WordPress plugin repo readme

Installation

Option A — Manual upload

1. Download or clone this repo
2. Upload the wp-content-repurposer folder to /wp-content/plugins/
3. Activate in Plugins → Installed Plugins

Option B — Clone directly

cd /path/to/wp-content/plugins/
git clone https://github.com/sahibbilal/wp-content-repurposer.git

Configuration

1. Go to Settings → Content Repurposer
2. Enter your Claude API key from console.anthropic.com
3. Choose a default tone (Professional / Casual / Educational)
4. Select which post types show the repurposer panel
5. Save

Usage

1. Open any post (or create a new one)
2. Write your content — at least a few paragraphs
3. Save as Draft first (so the post ID exists)
4. Scroll down to the ✍️ Repurpose Content panel
5. Choose a tone and click ✨ Repurpose This Post
6. Switch between the LinkedIn / Twitter / Email tabs
7. Edit if needed, then click 📋 Copy to copy to clipboard

API & Cost

• Model: claude-haiku-4-5 — Anthropic's fastest model
• Tokens per call: ~800 input + ~600 output = ~1400 tokens
• Approximate cost: $0.006 per repurpose (at $4.00 / 1M input tokens)
• Your key, your billing — this plugin never proxies through any server

Tone Options

Security

• API key stored in WordPress options table (not hardcoded, not exposed to frontend)
• AJAX calls protected by WordPress nonces
• current_user_can('edit_posts') checked before processing
• Content sanitized with wp_strip_all_tags() before sending to API

Requirements

• WordPress 6.0+
• PHP 8.0+
• Claude API key (get one here)

Part of the 30-Day WordPress AI Plugin Series

This is Day 2 of an open-source series where I build one WordPress + AI plugin every day.

• Day 1: WP RAG FAQ — Upload docs, visitors ask questions, GPT answers from your content only
• Day 2: WP Content Repurposer ← you are here
• More coming daily…

Follow along: bilalmahmood.dev · LinkedIn

License

GPLv2 or later — see LICENSE