PBD Experiments

PBD Experiments Agency-grade WordPress split-testing. Internal PB Digital tool. Drop-in plugin: zip upload, activate, configure tests from wp-admin, watch the numbers. What it does - Assigns a visitor to a variant on a target page, stickily, via a long-lived first-party cookie. - Dispatches the variant either as a template swap (renders a different theme template) or as a redirect (302 to a different same-site URL). - Records arbitrary events tied to the visitor's experiment context (experimentviewed, optin, purchase, anything). - Reports per-variant visitors, per-metric conversions, conversion rate, and lift vs control. Multi-metric. Date-windowed. Flags sample ratio mismatch. - Pushes experiment context into the GTM dataLayer and Microsoft Clarity custom tags, so GA4 funnels, Clarity recordings, and any other downstream tooling can be sliced by variant with zero per-site setup. Quick start on a new client site 1. Upload the pbd-experiments folder to wp-content/plugins/ (zip upload through wp-admin works too). 2. Activate the plugin. A new Experiments menu appears in wp-admin. From here on the plugin keeps itself current: it checks the public pbdigital/pbd-experiments GitHub