MMA Redirect

WordPress A/B split testing plugin for landing pages with comprehensive tracking and parameter preservation

by MMA · github.com/mikehillmt/mma-redirect · website

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Install

Download source zip No release zip yet

This is the repository archive. It installs, but the folder name will carry the branch suffix and updates will not flow.

Install straight from GitHub with WP-CLI:

wp plugin install https://github.com/mikehillmt/mma-redirect/archive/refs/heads/main.zip

No built-in updater. New versions won't appear under Dashboard → Updates. Install new releases yourself, or let Git Updater track the repository.

Readme github.com/mikehillmt/mma-redirect ↗

A/B split testing for landing pages with comprehensive tracking and parameter preservation.

Description

MMA Redirect is a lightweight WordPress plugin that performs A/B split testing for landing pages. Create short URLs that rotate between multiple destination URLs, track clicks and conversions, and determine which landing page variant performs best.

Key Features

Link Rotation: Create one short URL that rotates between 2-20 destination URLs
Traffic Distribution: Equal split or custom weighted distribution (e.g., 70/30)
Click Tracking: Track clicks with device type, browser, and referrer data
Conversion Tracking: Set a goal URL to track conversions per variant
Parameter Preservation: Automatically pass UTM parameters, Facebook/Google click IDs, and custom parameters
Parameter Injection: Add default parameters to variant URLs with macro support
Detailed Reports: View traffic sources, conversion rates, and declare winners
CSV Export: Export all tracking data for analysis
GDPR Compliant: IP addresses are anonymized before storage

Supported Parameters

UTM parameters (utm_source, utm_medium, utm_campaign, utm_term, utm_content)
Facebook (fbclid)
Google Ads (gclid, gclsrc)
Microsoft/Bing Ads (msclkid)
Any custom URL parameters

Parameter Macros

Use these macros in your default parameters:

{test_name} - Replaced with the test name
{variant_id} - Replaced with the variant ID
{timestamp} - Replaced with Unix timestamp

Installation

Upload the mma-redirect folder to /wp-content/plugins/
Activate the plugin through the 'Plugins' menu in WordPress
Navigate to 'MMA Redirect' in the admin menu
Create your first split test

Frequently Asked Questions

How long should I run a split test?

We recommend running tests for at least 7 days with a minimum of 100 clicks per variant for reliable results.

Can I change variants during a test?

It's not recommended as it can skew your results. Create a new test instead.

Are URL parameters preserved through redirects?

Yes, all URL parameters from the incoming URL are automatically preserved and passed to the destination variant.

How do I track Facebook ads?

Facebook click IDs (fbclid) are automatically captured and stored in your click data.

What redirect type should I use?

307 (Temporary Redirect) is recommended for split testing as it tells search engines the redirect is temporary.

How is conversion tracking done?

When a user clicks your split test URL, they receive a cookie. If they later visit your goal URL (e.g., thank you page), the conversion is attributed to the original variant they saw.