MMA Redirect

WordPress A/B split testing plugin for landing pages with comprehensive tracking and parameter preservation

by MMA · github.com/mikehillmt/mma-redirect · website

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Install

No release zip yet. The repository archive installs, but the folder name will carry the branch suffix and updates will not flow:

wp plugin install https://github.com/mikehillmt/mma-redirect/archive/refs/heads/main.zip

Readme github.com/mikehillmt/mma-redirect ↗

A/B split testing for landing pages with comprehensive tracking and parameter preservation.

Description

MMA Redirect is a lightweight WordPress plugin that performs A/B split testing for landing pages. Create short URLs that rotate between multiple destination URLs, track clicks and conversions, and determine which landing page variant performs best.

Key Features

Link Rotation: Create one short URL that rotates between 2-20 destination URLs
Traffic Distribution: Equal split or custom weighted distribution (e.g., 70/30)
Click Tracking: Track clicks with device type, browser, and referrer data
Conversion Tracking: Set a goal URL to track conversions per variant
Parameter Preservation: Automatically pass UTM parameters, Facebook/Google click IDs, and custom parameters
Parameter Injection: Add default parameters to variant URLs with macro support
Detailed Reports: View traffic sources, conversion rates, and declare winners
CSV Export: Export all tracking data for analysis
GDPR Compliant: IP addresses are anonymized before storage

Supported Parameters

UTM parameters (utm_source, utm_medium, utm_campaign, utm_term, utm_content)
Facebook (fbclid)
Google Ads (gclid, gclsrc)
Microsoft/Bing Ads (msclkid)
Any custom URL parameters

Parameter Macros

Use these macros in your default parameters:

{test_name} - Replaced with the test name
{variant_id} - Replaced with the variant ID
{timestamp} - Replaced with Unix timestamp

Installation

Upload the mma-redirect folder to /wp-content/plugins/
Activate the plugin through the 'Plugins' menu in WordPress
Navigate to 'MMA Redirect' in the admin menu
Create your first split test

Frequently Asked Questions

How long should I run a split test?

We recommend running tests for at least 7 days with a minimum of 100 clicks per variant for reliable results.

Can I change variants during a test?

It's not recommended as it can skew your results. Create a new test instead.

Are URL parameters preserved through redirects?

Yes, all URL parameters from the incoming URL are automatically preserved and passed to the destination variant.

How do I track Facebook ads?

Facebook click IDs (fbclid) are automatically captured and stored in your click data.

What redirect type should I use?

307 (Temporary Redirect) is recommended for split testing as it tells search engines the redirect is temporary.

How is conversion tracking done?

When a user clicks your split test URL, they receive a cookie. If they later visit your goal URL (e.g., thank you page), the conversion is attributed to the original variant they saw.