WP Manifestindependent plugin directory
manifest / analytics / gtm-fpm

GTM First-Party Mode

GTM First-Party Mode Wordpress Plugin

by MeasureLake · github.com/mbrucki/gtm-fpm

★ 1stars

Install

Download source zip No release zip yet

This is the repository archive. It installs, but the folder name will carry the branch suffix and updates will not flow.

Install straight from GitHub with WP-CLI:

wp plugin install https://github.com/mbrucki/gtm-fpm/archive/refs/heads/main.zip
No built-in updater. New versions won't appear under Dashboard → Updates. Install new releases yourself, or let Git Updater track the repository.
Readme github.com/mbrucki/gtm-fpm ↗

GTM First-Party Mode Wordpress Plugin

Routes requests through WordPress backend to fps.goog and inserts GTM script in <head> for first-party data tracking.

The plugin's setting page

Description

GTM First-Party Mode WordPress Plugin routes requests through the WordPress backend to fps.goog and inserts GTM script in <head> for first-party data tracking. This plugin allows you to deploy Google Tag Manager using your own first-party infrastructure, hosted on your website's domain. Unlike other setups that require a CDN or load balancer, this free plugin leverages your existing WordPress site to route requests, making it simple and cost-effective to enhance data privacy and security.

Architecture Diagram

The following diagram represents the information flow in first-party mode: First-Party Mode Architecture Instead of CDN you will be using the GTM FPM Plugin.

For more information about First-Party Mode, visit the Google Tag Manager First-Party Setup Guide.

Installation of the plugin

  1. Download the Plugin:

    • If you are downloading from GitHub, click on the green "Code" button and select "Download ZIP".
    • Extract the ZIP file and locate the gtm-fpm folder inside the extracted contents.

  2. Upload the Plugin:

    • Upload the plugin using Wordpress Admin Panel.

  3. Activate the Plugin:

    • Go to the 'Plugins' screen in WordPress and activate the GTM First-Party Mode plugin.

  4. Configure the Plugin:

    • Use the Settings->GTM First-Party Mode screen to configure the plugin by entering your GTM ID and Tag Serving Path.

Usage

  • Enter your GTM ID and Tag Serving Path in the plugin settings page.
  • Make sure to use a different GTM container if you're using the GTM4WP plugin or disable script injection in other GTM plugins.

Changelog

1.20

  • Initial release.

Contributing

If you have any suggestions, feel free to open an issue or submit a pull request.

License

This plugin is licensed under the GPLv3.