Marketo Pro

The ultimate plugin for integrating Marketo with WordPress

Usage

The [marketo] shortcode has the following options:

• id: Form ID (see below)
• tag: Which HTML tag to use for the lighbox trigger
• class: HTML classes to be applied to the lightbox trigger
• success: Override form's success redirect with a custom URL

To use a lightbox form, use an enclosing shortcode and put the trigger between the tags, like so: [marketo id=42]Click Me![/marketo].

Because of the way WordPress parses shortcodes, if you plan on having multiple forms on one page you should always use the enclosing form ([marketo id=42][/marketo]) rather than the self-closing form ([marketo id=42]) to prevent unintended behaviour. If there is nothing between the tags then the form will be embedded rather than shown as a lightbox.

Full example: [marketo id="42" tag="button" class="btn btn-primary" success="http://google.com"]Click Me![/marketo]

Widget

Forms can also be added with the Marketo Form widget, which can be given an optional title. Again, you'll need the form's ID.

Form IDs

To find the ID for a form:

1. Login to Marketo
2. Design Studio
3. Select a form
4. Click Form Actions dropdown
5. Click Embed Code
6. In popup, look for <form id="mktoForm_42"></form>
7. The number is the form's ID

Default Field Values

Default values for fields can be provided via whitelisted query strings configured on the settings page in the format query1:name1|query2:name2. Be sure to avoid any of WordPress' reserved words!

Settings

If you're deploying this plugin to a non-technical user, you can prefill the plugin's options by copying config.php.sample to config.php and entering values into it. Options are set on plugin activation so edit/remove the file and deactivate then reactivate the plugin to override them.

Hooks

This plugin exposes the following filters:

• marketo_pro_capability: The capability required to edit Marketo Pro settings (passed $capability)
• marketo_pro_atts: Attributes used to output a form, either embedded, lightbox or widget (passed $atts)
• marketo_pro_content: Lightbox text (passed $content)
• marketo_pro_values: Form fields and default values (passed via query string)

and the following actions:

• marketo_pro_before_form: Fires immediately before a form is output
• marketo_pro_after_form: Fires immediately after a form is output