GEO Optimizer

A WordPress plugin that optimizes your content for AI-powered search engines like ChatGPT, Perplexity, and Google's AI Overviews.

Traditional SEO focuses on ranking in Google's blue links. GEO (Generative Engine Optimization) focuses on getting your content cited and surfaced by AI assistants. This plugin handles the technical side — install it, configure a few settings, and it works in the background on every post and page.

Features

Schema Markup

Auto-injects JSON-LD structured data on posts and pages. Supported types:

• Article — Blog posts, news, guides
• Blog Post — More specific subtype of Article
• FAQ Page — Auto-detects question headings (H2/H3 ending with ?) and pairs them with answers
• How To — Reads headings as step names with content below as step details
• Local Business — For service/business pages
• Product — WooCommerce integration with price, availability, reviews, and ratings
• Web Page — Generic fallback for static pages (About, Contact, etc.)

Content Scoring

Every post gets a 0–100 GEO readiness score in the editor, measuring:

• Direct answers — Clear, upfront answers in opening paragraphs (20 pts)
• Question-based headings — H2/H3 phrased as questions (20 pts)
• Reading level — Grade 6–10 sweet spot (20 pts)
• Entity clarity — Primary entity in title and first paragraph (20 pts)
• Content length — 300+ words minimum, 2,000+ for full marks (20 pts)

Score colors: Red (0–39), Yellow (40–69), Green (70–100)

AI Snippet Optimization

Per-post fields injected as invisible metadata for AI crawlers:

• AI Summary — 1–2 sentence summary optimized for AI extraction
• Primary Entity — The main subject of the content
• Target Question — The question the content answers

Compatible with RankMath — skips the AI summary tag if RankMath has already set a meta description.

AI Sitemap & Robots

• Generates /ai-sitemap.xml with your best content (filtered by minimum GEO score)
• Adds robots.txt rules to allow/block specific AI crawlers (GPTBot, ClaudeBot, PerplexityBot, Google-Extended)

Installation

1. Download or zip the geo-optimzer folder
2. In WordPress: Plugins > Add Plugin > Upload Plugin > select the zip
3. Activate and configure under GEO Optimizer in the admin sidebar
4. Go to Settings > Permalinks and click Save — this forces WordPress to rebuild its URL routing rules so the /ai-sitemap.xml route works. There's nothing GEO-specific on that page; you only need to do this once if the sitemap URL returns a 404

Settings

Usage

1. Edit any post or page
2. Scroll to the GEO Optimizer meta box
3. Select a schema type (or keep the default)
4. Fill in AI Summary, Primary Entity, and Target Question
5. Check your score and follow the suggestions
6. Publish — schema, meta tags, sitemap, and robots rules update automatically

Compatibility

• WordPress 6.0+
• PHP 8.0+
• Works alongside RankMath, Yoast, WooCommerce, and Elementor

FAQ

Does this slow down my site? No. A small JSON-LD block and a few meta tags per page. No external API calls, no frontend JavaScript, no extra database queries beyond cached post meta.

Do I need to fill in the AI fields on every post? No, they're optional. But they improve your GEO score and give AI engines clearer signals. Prioritize your highest-traffic pages.

What if I already use RankMath or Yoast? They work fine together. The plugin uses namespaced meta tags (geo-opt:) that don't overlap. If RankMath has set a description, the plugin skips its own summary tag.

What if I don't use WooCommerce? The WooCommerce features simply don't load. No errors, no wasted resources.

Can AI bots actually read this? Yes. GPTBot, ClaudeBot, and other AI crawlers read JSON-LD, meta tags, and robots.txt directives. This is the same approach used by major publishers optimizing for AI citation.

Uninstall

• Deactivate to preserve all data for later
• Delete with "Delete Data on Uninstall" off (default) to keep settings in the database
• Delete with "Delete Data on Uninstall" on to remove all options, post meta, and transients

License

GPL-2.0-or-later