Planet4 GPCH Optimize #5 in Analytics & Tracking

Planet4 GPCH Optimize Plugin Testing and personalization functionality for WordPress/Planet4 websites that use Mixpanel for web analytics. Content optimizations can now be used in two modes: - Experiment: tracked optimization that sends experiment events to the configured analytics destination. - Personalization: tailored content that does not send experiment events. Functionality - Set up in-page content optimizations directly from the Gutenberg editor in either Experiment or Personalization mode - Split URL testing directly from the Gutenberg editor - Weighted random targeting for content variants (e.g. 70% variant A, 30% variant B) - Personalized content bases on: - URL parameters (including UTM tags) - localStorage and sessionStorage - Sends experiment data either directly to the Mixpanel JavaScript SDK or to dataLayer (Tag Manager) when a content optimization is in Experiment mode In-Page Optimization Modes When editors insert a content optimization block, they are asked whether they are creating an Experiment or Personalization. The selected mode can also be changed later in the block settings. - Experiment mode is intended for A/B tests and multivariate tests