WP Manifestindependent plugin directory
manifest / analytics / woo-performance-tracker

WooPerformance Tracker

A comprehensive WordPress plugin for tracking WooCommerce store performance metrics including product views, cart additions, orders, and conversion analytics.

by WBCom Designs · github.com/divangrastogi/woo-performance-tracker

★ 1stars

Install

Download source zip No release zip yet

This is the repository archive. It installs, but the folder name will carry the branch suffix and updates will not flow.

Install straight from GitHub with WP-CLI:

wp plugin install https://github.com/divangrastogi/woo-performance-tracker/archive/refs/heads/main.zip
No built-in updater. New versions won't appear under Dashboard → Updates. Install new releases yourself, or let Git Updater track the repository.
Readme github.com/divangrastogi/woo-performance-tracker ↗

A comprehensive WordPress plugin for tracking WooCommerce store performance metrics including product views, cart additions, orders, and conversion analytics.

Features

  • Real-time Tracking: Track product views, add-to-cart events, and order completions
  • Performance Analytics: Detailed dashboard with conversion rates and revenue tracking
  • Interactive Charts: Visual timeline and funnel charts using Chart.js with enhanced legends
  • Modern UI/UX: Stunning dashboard with animations, gradients, icons, and responsive design
  • Trend Indicators: Visual change indicators with bounce animations and comparison labels
  • Advanced Animations: Card entrance animations, floating elements, and smooth transitions
  • Dark Mode Support: Automatic dark mode detection with optimized color schemes
  • REST API: Programmatic access to performance data
  • Privacy Compliant: GDPR-friendly with IP anonymization and user opt-out options
  • Caching: Built-in caching for optimal performance
  • Export: CSV export functionality for data analysis
  • Accessibility: WCAG compliant with keyboard navigation and screen reader support

🚀 Advanced Analytics vs Standard WooCommerce Reports

While WooCommerce provides excellent built-in sales reports, WooPerformance Tracker offers a specialized, performance-focused analytics solution designed specifically for conversion optimization and user behavior analysis.

Key Differences & Advantages

Feature WooCommerce Reports 🚀 WooPerformance Tracker
Data Focus General sales & orders User behavior & conversions
Database Standard WC tables Custom optimized wp_wc_performance_logs table
Real-time Tracking Order-based only Product views, cart actions, session tracking
Conversion Analysis Basic conversion rates Detailed funnel analysis & abandonment tracking
User Experience Standard admin tables Modern animated dashboard with trend indicators
Performance General queries Optimized with caching & efficient indexing
API Access Limited WC REST API Dedicated /wp-json/wc-performance/v1/ endpoints
Customization Standard reports Fully customizable analytics dashboard

🎯 Specialized Tracking Capabilities

WooPerformance Tracker excels in areas where standard WooCommerce reports fall short:

  • 🔍 Product-Level Insights: Track individual product performance, views-to-purchase ratios, and conversion paths
  • 📊 Session-Based Analytics: Monitor user sessions, cart abandonment patterns, and behavior flows
  • ⚡ Real-Time Performance: AJAX-powered tracking for immediate data updates and live analytics
  • 🎨 Modern Visualization: Interactive charts with trend indicators, animations, and responsive design
  • 🔧 Developer-Friendly: REST API for custom integrations and automated reporting
  • 📈 Conversion Optimization: Focus on improving user experience and conversion rates

💡 When to Use WooPerformance Tracker

Choose WooPerformance Tracker when you need:

  • Detailed conversion funnel analysis
  • Real-time user behavior tracking
  • Custom performance dashboards
  • Advanced e-commerce analytics
  • Session-based optimization insights

Choose WooCommerce Reports for:

  • Standard sales and order reporting
  • Basic revenue and product analytics
  • Out-of-the-box order management

WooPerformance Tracker is the perfect companion to WooCommerce's built-in reports, providing the deep analytics needed for serious e-commerce optimization! 🛍️📊

Requirements

  • WordPress 5.8+
  • WooCommerce 6.0+
  • PHP 7.4+

Installation

  1. Download the plugin zip file
  2. Go to WordPress Admin > Plugins > Add New
  3. Click "Upload Plugin" and select the zip file
  4. Click "Install Now" and then "Activate"

Configuration

After activation:

  1. Navigate to WooCommerce > Performance Tracker
  2. Configure settings via WooCommerce > Tracker Settings
  3. Set data retention period and privacy options

Settings Options

  • Enable Tracking: Turn tracking on/off
  • Data Retention: Days to keep tracking data (default: 90)
  • Cache Duration: How long to cache dashboard data (default: 5 minutes)
  • Exclude User Roles: Don't track specific user roles
  • Track Anonymous Users: Enable/disable anonymous user tracking
  • Anonymize IP: Remove last octet of IP addresses for privacy
  • Auto Cleanup: Automatically remove old data

Usage

Dashboard

The main dashboard features a modern, visually stunning interface with:

  • Header Section: Gradient header with status indicators and mini sparkline chart
  • Summary Cards: Animated cards with icons, trend indicators, and hover effects showing:
    • Total views with eye icon 👁️
    • Add-to-cart events with cart icon 🛒
    • Total orders with package icon 📦
    • Conversion rate with growth icon 📈
    • Revenue with money icon 💰
    • Cart abandonment rate with warning icon ⚠️
  • Timeline Chart: Enhanced performance trends with color-coded legends and floating animation
  • Conversion Funnel: Interactive funnel with real-time conversion percentages and target icon 🎯
  • Top Products Table: Enhanced table with hover effects, color-coded metrics, and smooth animations
  • Responsive Design: Fully responsive layout that works on all devices
  • Dark Mode: Automatic dark mode support for better user experience

Filters

  • Date Range: Filter data by custom date ranges
  • Product Filter: Focus on specific products (coming soon)
  • Export: Download data as CSV for external analysis

REST API

Access performance data programmatically:

Get Statistics

GET /wp-json/wc-performance/v1/stats?date_from=2024-01-01&date_to=2024-01-31

Get Products Data

GET /wp-json/wc-performance/v1/products?date_from=2024-01-01&limit=10

Get Timeline Data

GET /wp-json/wc-performance/v1/timeline?date_from=2024-01-01&interval=day

Developer Information

Hooks and Filters

Actions

  • wpt_before_track_event: Before logging an event
  • wpt_after_track_event: After logging an event
  • wpt_cleanup_old_data: When cleaning up old data

Filters

  • wpt_should_track: Control whether to track current user/request
  • wpt_event_data: Modify event data before saving
  • wpt_dashboard_data: Modify dashboard data before display

Database Schema

The plugin creates a custom table wp_wc_performance_logs:

CREATE TABLE wp_wc_performance_logs (
    id bigint(20) unsigned NOT NULL AUTO_INCREMENT,
    event_type varchar(50) NOT NULL,
    product_id bigint(20) unsigned DEFAULT NULL,
    order_id bigint(20) unsigned DEFAULT NULL,
    user_id bigint(20) unsigned DEFAULT NULL,
    session_id varchar(255) DEFAULT NULL,
    revenue decimal(10,2) DEFAULT NULL,
    metadata longtext DEFAULT NULL,
    ip_address varchar(45) DEFAULT NULL,
    user_agent varchar(255) DEFAULT NULL,
    created_at datetime NOT NULL,
    PRIMARY KEY (id),
    KEY event_type (event_type),
    KEY product_id (product_id),
    KEY created_at (created_at),
    KEY session_id (session_id)
);

Event Types

  • product_view: Product page visits
  • add_to_cart: Add to cart actions
  • checkout_initiated: Checkout page access
  • order_completed: Successful purchases

Privacy & GDPR

  • IP addresses are anonymized by default (last octet removed)
  • Users can opt-out via browser Do Not Track
  • Data retention periods are configurable
  • No personal data is collected without consent
  • Data export functionality available

Performance

  • Database queries are optimized with proper indexing
  • Dashboard data is cached for 5 minutes by default
  • AJAX requests are debounced to prevent spam
  • Old data is automatically cleaned up

Troubleshooting

Common Issues

  1. Dashboard not loading: Check WooCommerce is active and plugin is properly installed
  2. No data showing: Verify tracking is enabled and users are visiting product pages
  3. Charts not rendering: Ensure JavaScript is enabled and Chart.js is loading
  4. Slow performance: Check cache settings and database indexes

Debug Mode

Add to wp-config.php for debugging:

define('WP_DEBUG', true);
define('WP_DEBUG_LOG', true);

Changelog

1.0.0

  • Initial release
  • Basic tracking functionality
  • Dashboard with charts
  • REST API endpoints
  • Settings page
  • Privacy compliance features

1.0.1

  • UI Enhancement to 10/10: Complete dashboard redesign with modern aesthetics
  • Added stunning gradient header with status indicators
  • Implemented card entrance animations with staggered delays
  • Enhanced summary cards with icons, trend indicators, and bounce animations
  • Added floating animations and advanced hover effects
  • Implemented comprehensive dark mode support
  • Added chart legends and funnel statistics
  • Enhanced responsive design for all screen sizes
  • Improved accessibility with WCAG compliance
  • Added advanced CSS animations and transitions
  • Optimized performance with reduced motion support

1.0.2

  • Critical Bug Fixes: Resolved JavaScript selector errors preventing table display
  • Fixed incorrect jQuery selector from #wpt-top-products to .wpt-top-products in dashboard script
  • Removed unreachable duplicate code in renderTopProductsTable function
  • Enhanced error handling and debugging logs for table state management
  • Improved initial table state loading and "no data" message display
  • Added comprehensive console logging for debugging dashboard initialization

Support

For support and feature requests:

  • Create an issue on GitHub
  • Check the WordPress.org support forums
  • Contact the plugin author

License

This plugin is licensed under the GPLv2 or later.

Credits

Developed by WBCom Designs Built for WooCommerce compatibility