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Dermatology EEAT Master Authority Schema

Dermatology EEAT Schema integrating with ACF

by DIGITAL ATLAS + GEMINI AI · github.com/digital-atlas/dermatology-eeat-schema-plugin

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Install

Download source zip No release zip yet

This is the repository archive. It installs, but the folder name will carry the branch suffix and updates will not flow.

Install straight from GitHub with WP-CLI:

wp plugin install https://github.com/digital-atlas/dermatology-eeat-schema-plugin/archive/refs/heads/main.zip
No built-in updater. New versions won't appear under Dashboard → Updates. Install new releases yourself, or let Git Updater track the repository.
Readme github.com/digital-atlas/dermatology-eeat-schema-plugin ↗

Here is a high-level summary you can drop right into the top of your README.md file. It explains the "what" and the "why" of the plugin for any developer or SEO specialist who looks at your repository.

Dermatology EEAT Master Authority Schema

Overview

The Dermatology EEAT Master Authority Schema is a custom WordPress plugin designed to generate highly targeted, relationship-driven JSON-LD schema for dermatology clinics.

Rather than outputting flat, isolated data, this plugin builds a Relational Knowledge Graph that satisfies Google’s strict E-E-A-T (Experience, Expertise, Authoritativeness, and Trustworthiness) guidelines. It programmatically connects your Clinic Locations, Physicians, Medical Procedures, and Medical Conditions together using strict Schema.org vocabulary.

By mapping definitive clinical markers—such as ICD-10 codes, SNOMED codes, anatomical structures, and provider NPIs—this plugin signals maximum medical authority to search engines, helping your site rank for complex healthcare queries.

Core Features

  • Relational "Hub" Architecture: Dynamically connects parent conditions (e.g., Skin Cancer) to their specific sub-types (e.g., Melanoma), automatically pulling in relevant clinical codes from child pages to build robust differentialDiagnosis arrays.
  • Clinical Precision: Maps treatments and conditions to authoritative medical registries (ICD-10-CM and SNOMED-CT) and specific anatomical structures (AnatomicalStructure) using Advanced Custom Fields (ACF).
  • Provider Authority: Links specific medical interventions directly to the credentials of your team. Injects "Reviewed By" and "Provider" nodes complete with NPI numbers, educational history, and medical specialties.
  • Strict Schema.org Compliance: Adheres strictly to property domains (e.g., correctly assigning usedToTreat to MedicalCondition nodes) to ensure 100% clean validation in the Google Rich Results Test.
  • Multi-Location Support: Automatically detects the current page context to inject the correct satellite clinic data, including GeoCoordinates, dynamic opening hours, and parent-organization relationships.

Architecture

The script operates on a smart fork system based on WordPress post types and custom taxonomies:

  1. Fork A (Procedures): Outputs MedicalProcedure schema, handling physical interventions, body locations, prep instructions, and the specific conditions they treat.
  2. Fork B (Conditions): Outputs MedicalCondition schema, handling epidemiology, risk factors, symptoms, and dynamic relationships to specific subtypes.
  3. Team & Global Schema: Generates robust Physician and MedicalClinic schema, cross-linking them to the treatments they provide.

Dependencies: Requires Advanced Custom Fields (ACF) Pro for Options pages, repeaters, and relational post-object fields.