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Dermatology EEAT Master Authority Schema

Overview

The Dermatology EEAT Master Authority Schema is a custom WordPress plugin designed to generate highly targeted, relationship-driven JSON-LD schema for dermatology clinics.

Rather than outputting flat, isolated data, this plugin builds a Relational Knowledge Graph that satisfies Google’s strict E-E-A-T (Experience, Expertise, Authoritativeness, and Trustworthiness) guidelines. It programmatically connects your Clinic Locations, Physicians, Medical Procedures, and Medical Conditions together using strict Schema.org vocabulary.

By mapping definitive clinical markers—such as ICD-10 codes, SNOMED codes, anatomical structures, and provider NPIs—this plugin signals maximum medical authority to search engines, helping your site rank for complex healthcare queries.

Core Features

• Relational "Hub" Architecture: Dynamically connects parent conditions (e.g., Skin Cancer) to their specific sub-types (e.g., Melanoma), automatically pulling in relevant clinical codes from child pages to build robust differentialDiagnosis arrays.
• Clinical Precision: Maps treatments and conditions to authoritative medical registries (ICD-10-CM and SNOMED-CT) and specific anatomical structures (AnatomicalStructure) using Advanced Custom Fields (ACF).
• Provider Authority: Links specific medical interventions directly to the credentials of your team. Injects "Reviewed By" and "Provider" nodes complete with NPI numbers, educational history, and medical specialties.
• Strict Schema.org Compliance: Adheres strictly to property domains (e.g., correctly assigning usedToTreat to MedicalCondition nodes) to ensure 100% clean validation in the Google Rich Results Test.
• Multi-Location Support: Automatically detects the current page context to inject the correct satellite clinic data, including GeoCoordinates, dynamic opening hours, and parent-organization relationships.

Architecture

The script operates on a smart fork system based on WordPress post types and custom taxonomies:

1. Fork A (Procedures): Outputs MedicalProcedure schema, handling physical interventions, body locations, prep instructions, and the specific conditions they treat.
2. Fork B (Conditions): Outputs MedicalCondition schema, handling epidemiology, risk factors, symptoms, and dynamic relationships to specific subtypes.
3. Team & Global Schema: Generates robust Physician and MedicalClinic schema, cross-linking them to the treatments they provide.

Dependencies: Requires Advanced Custom Fields (ACF) Pro for Options pages, repeaters, and relational post-object fields.