manifest / email / email-marketing-automation-wordpress-plugin

Email Marketing Automation

A smart Email Marketing Automation system to create, schedule, and send bulk email campaigns with ease. Automates audience targeting, follow-ups, and personalized messaging to boost engagement. Includes analytics, open-rate tracking, and campaign performance insights for better results.

by Your Name · github.com/bikasraj/email-marketing-automation-wordpress-plugin · website

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Install

No release zip yet. The repository archive installs, but the folder name will carry the branch suffix and updates will not flow:

wp plugin install https://github.com/bikasraj/email-marketing-automation-wordpress-plugin/archive/refs/heads/main.zip

Readme github.com/bikasraj/email-marketing-automation-wordpress-plugin ↗

A complete email marketing automation plugin with bulk sending, tracking, templates, campaigns and reports.

Description

Email Marketing Automation gives you a full email marketing suite inside your WordPress admin — no external SaaS subscription needed.

Key Features

Subscriber Import

Upload CSV or Excel (XLSX/XLS) files with Name + Email columns
Background chunk processing — safely handles 10,000+ rows without timeouts
Progress bar with live feedback
Duplicate emails automatically skipped

Email Template Builder

WYSIWYG rich-text editor (wp_editor / TinyMCE)
Dynamic placeholders: {{name}}, {{email}}, {{site_name}}, {{site_url}}, {{unsubscribe_url}}
One-click test email with preview
Save & reuse unlimited templates

Campaign Management

Create campaigns from saved templates
Send immediately or schedule for a future date/time
Pause / Resume / Retry failed emails
Real-time progress modal

Bulk Email Sending

WordPress Cron-based queue — processes 200 emails per minute by default
SMTP support with encrypted credential storage
Automatic retry (up to 3 attempts) on transient failures
Per-email throttle to stay under SMTP rate limits

Email Tracking

Open tracking via 1×1 transparent pixel
Click tracking via redirect proxy
HMAC-signed tracking URLs to prevent spoofing

Reports Dashboard

Per-campaign: Sent, Failed, Unique Opens, Unique Clicks, Pending
Open rate & Click rate progress bars
Full activity log with subscriber name, event type, URL, and timestamp

Bonus Features

One-click unsubscribe link in every email
Bounce handling (marks subscriber as bounced)
Scheduled campaigns (datetime-local picker)
Clean modern admin UI

Custom Database Tables

The plugin creates 5 dedicated tables:

{prefix}ema_subscribers
{prefix}ema_templates
{prefix}ema_campaigns
{prefix}ema_queue
{prefix}ema_tracking

All tables are removed on plugin deletion (uninstall hook).

SMTP Providers

Provider	Host	Port	Encryption
Gmail	smtp.gmail.com	587	TLS
Outlook	smtp-mail.outlook.com	587	TLS
Yahoo	smtp.mail.yahoo.com	465	SSL
SendGrid	smtp.sendgrid.net	587	TLS
Mailgun	smtp.mailgun.org	587	TLS
Amazon SES	email-smtp.us-east-1.amazonaws.com	587	TLS

Installation

Upload the email-marketing-automation folder to /wp-content/plugins/.
Activate the plugin through the Plugins menu in WordPress.
Navigate to Email Marketing in the admin sidebar.
Go to Settings → configure your Sender Identity and (optionally) SMTP.
Go to Import Users → upload your CSV or Excel file.
Go to Email Templates → create and save a template.
Go to Campaigns → create a campaign, choose your template, and send!

Frequently Asked Questions

How many emails can it send?

There is no hard limit in the plugin. Throughput depends on your SMTP provider's rate limits and your server's PHP execution time. The cron-based queue processes 200 emails per minute by default (configurable via the EMA_CHUNK_SIZE constant).

Does it work without SMTP?

Yes. If no SMTP host is configured the plugin falls back to WordPress's built-in wp_mail(), which uses your server's sendmail. For production bulk sending, a dedicated SMTP provider is strongly recommended.

Can I change the chunk size?

Yes. Add this to wp-config.php: define( 'EMA_CHUNK_SIZE', 500 );

Where are imported files stored?

Temporarily in wp-content/uploads/ema-imports/. Files are deleted immediately after processing completes.

Is it GDPR-friendly?

The plugin provides unsubscribe links in every email and honours unsubscribe requests by marking the subscriber as unsubscribed (not deleted, so you have a record). You should add appropriate privacy policy language to your site.