BRS GA4 GTM Tracking
Big Red SEO WordPress plugin for GA4, Google Tag Manager, content grouping, engagement tracking, and WooCommerce ecommerce events.
by Big Red SEO · github.com/bigredseo/brs-ga4-gtm-tracking · website
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Install
The author publishes release zips, so WP-CLI can install straight from GitHub:
wp plugin install https://github.com/bigredseo/brs-ga4-gtm-tracking/releases/download/v1.2.2/brs-ga4-gtm-tracking-1.2.2.zipDeclares an update source (https://github.com/bigredseo/brs-ga4-gtm-tracking), so updates arrive through the plugin's own updater.
From the readme
Big Red SEO GA4 / GTM Tracking
WordPress tracking plugin by Big Red SEO for Google Analytics 4, Google Tag Manager, and optional WooCommerce ecommerce events.
Tracking methods
The plugin supports two mutually exclusive tracking methods.
Direct GA4
Enter a GA4 Measurement ID such as G-XXXXXXXXXX and select Direct GA4. The plugin loads Google Analytics and sends the supported events directly. Google Tag Manager is not required.
Google Tag Manager
Enter both a GTM Container ID and GA4 Measurement ID, select Google Tag Manager, download the bundled GTM import, import it using Merge mode, test it, and publish the GTM container.
Only one method should be selected. Running this plugin alongside another GA4 pageview implementation may duplicate traffic.
Settings
Go to:
Settings BRS GA4/GTM Tracking
A Settings shortcut is also available on the WordPress Plugins page.
Available settings include:
- Tracking method: Direct GA4 or Google Tag Manager
- GTM Container ID
- GA4 Measurement ID
- Administrator exclusion
- Content grouping and context
- Scroll, time, and likely-read tracking
- Form and click tracking
- WooCommerce ecommerce tracking
- Likely-read scroll and time thresho
Read the full README on GitHub →