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A/B Testing for Elementor

A simple free A/B testing tool for Elementor in WordPress

by Melograno Venture Studio · github.com/alexander-gilmanov/ab-testing-for-elementor · website

★ 0stars

Install

Download source zip No release zip yet

This is the repository archive. It installs, but the folder name will carry the branch suffix and updates will not flow.

Install straight from GitHub with WP-CLI:

wp plugin install https://github.com/alexander-gilmanov/ab-testing-for-elementor/archive/refs/heads/main.zip
No built-in updater. New versions won't appear under Dashboard → Updates. Install new releases yourself, or let Git Updater track the repository.
Readme github.com/alexander-gilmanov/ab-testing-for-elementor ↗

Run split-test experiments on any Elementor page — measure what converts.

Requirements

Requirement Version
PHP 7.4+
WordPress 6.4+
Elementor 3.18+

Installation

  1. Install the plugin (upload zip or copy the plugin folder to wp-content/plugins/).
  2. Activate from Plugins → Installed Plugins.

The plugin ships with the vendor/ autoloader; end users do not need Composer. Developers: run composer install only when working from source (e.g. after cloning); when building a release zip, include vendor/ so the distributed plugin works without Composer.

Architecture

  • PSR-4 autoloading via Composer (ABTestingForElementor\ → src/).
  • Custom DB tables ({prefix}abte_experiments, {prefix}abte_impressions, {prefix}abte_conversions, {prefix}abte_session_metrics) for experiments and tracking.
  • WP_List_Table for the admin list screen.
  • Elementor integration loads conditionally — graceful degradation if Elementor is missing.
  • Templates in templates/admin/ — HTML is separated from PHP logic; page controllers pass variables and include the template.
  • Cache-aware frontend: full-page tests use a tiny inline script that assigns visitors to control/variant and redirects variant visitors to ?abte_var=1 before paint, so hosts can cache both URLs separately.

Product logic

Full specification: docs/PLUGIN_LOGIC.md — test types (section + full-page), variant assignment (cache‑friendly client-side redirect + server-side section routing), conversion goals (URL, form, engagement, CTA click), tracking, results UI, Apply Winner behaviour, settings, and out-of-scope. All implementation follows WordPress Security and the Plugin Handbook.

Current Status

  • Full-page A/B test: Create from Elementor editor (floating button) or from A/B Tests → Add New. Variant B is a draft duplicate with noindex; control always lives on the canonical URL and variant is served on the same URL with ?abte_var=1.
  • Section A/B test: Considered, not supported yet.
  • Variant assignment:
    • Full-page: client-side cookie + early redirect to ?abte_var=1 (cache-friendly, no visible flicker).
    • Section: Not supported yet, considered: server-side assignment per session/cookie; both variants live in one document, with the loser hidden at render time.
  • Tracking: Lightweight JS (~4KB), fetch/sendBeacon where available; impressions, conversions and session metrics stored in DB; simple caching for active experiments per page.
  • Conversion goals: URL, form submission via CSS class abte-cta, engagement (scroll OR time), CTA click via CSS class abte-cta.
  • Admin: Experiments list (type, status, page, stats, Start/Stop/Apply winner), single experiment results, Settings (traffic split default, future options), New experiment (select page → create full-page test).
  • Elementor editor: Floating “A/B Test this page” button (creates experiment, opens variant in a new tab), stats overlay (impressions, conversions, rate, basic significance hint, Apply winner).
  • Apply winner: Full page = import winner into original page ID, trash/delete loser. Section = remove loser section from document, complete experiment.

License

GPL v2 or later.